Supersoft. Classic. Essential.

Eco Layer on Top just landed in Melange Grey.

Your favorite layering piece, now in everyone's essential colour.

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But be quick, we've made a very limited run.

Hey, Sharp Shooter.

Your new 24/7 go-to pant.

Designed for every woman, everyday.

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A Hero in Disguise

Not all superwomen wear capes, but a lot wear masks.

Ours? Eco-friendly, reusable, machine washable. Cotton masks feature silver-fibre antibacterial linings, too.


*For every mask purchased, we'll donate 25% of sales to those in need.

WFH? We got you.

Feels-like-yoga, everyday.

<em>Performance</em> wear for women who mean <em>business</em>

Performance wear for women who mean business

You’ve got places to go and people to see. You’re on the move, so we designed clothes that move at your speed.

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<em>Elegance</em> meets <em>versatility</em>

Elegance meets versatility

In the work-life hustle, balance is important. Our designs balance modern aesthetics, timeless silhouettes, and purposeful functionality.

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<em>Smart</em> fabrics

Smart fabrics

Our innovative technical fabrics do everything your leisurewear does, but with smart, tailored lines.

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…with attributes like:

4-way Stretch
Wrinkle Release
Quick Drying
Extra Comfort
Pilling Resistant So no little balls from wear
Machine Washable
For our <em>people</em> and <em>planet</em>

For our people and planet

Eco-friendly raw materials is just the beginning. Sustainability is woven in the fibers of our brand DNA and extends to everything we do, everyday.


"I've found the perfect trousers"

"Dai makes versatile, luxe workwear, and sustainability is at its core"

“High-tech, high-end women’s workwear"

“The next big women’s performance workwear brand you should know”

"Dai makes office wear as comfortable as going to yoga"