Positive Impact

We're on a mission to do good for our community and our planet. From raw materials to final products, we're never done pushing the boundaries on sustainability innovation to minimise (our environmental impact. So you can feel good about what you wear.


We believe in enduring design. Our modern yet timeless silhouettes are constructed to be impactful season after season, after season.

DAI Wear
DAI Wear


We are passionate about who makes your clothes from start to finish. And we believe in delivering you premium quality and craftsmanship, at fair prices.



For our signature technical fabrics, we are proud to be working with environmentally conscious Italian mills, such as Eurojersey, who invest in technology to reduce waste and save energy.


Our materials are Oeko-Tex® and/or REACH certified wherever possible to ensure the chemical safety of our products.


We partner with factories who share our vision of environmental and social responsibility. Our smaller quantities help fill in workflows and optimise factories’ production outputs.


Only clean when needed. When dry cleaning, look for greener, chemically safer options. Not only will you save resources, your clothes will look newer, longer.

Empowering Women

WE ARE A COMMUNITY that empowers women beyond just performance workwear, and through social impact. We are committed to donating a portion of net proceeds to organisations and initiatives that support women, girls and gender equality.

Dress for Success Greater London

We are proud to be partnering with Dress for Success Greater London, a global non-profit organisation that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

DAI Wear

A portion of net proceeds from sales will be donated to Dress for Success Greater London

Dress for Success Greater London