LIVE IN THE NOW COLLECTION

Dai

Move. Laugh. Live In The Now.

Here at Dai, we know that personal brand matters.

Since Founder Joanna Dai's first steps onto the trading floors of Manhattan's Wall Street fifteen years ago, we know that what you wear reflects how you are percieved. It represents your personal brand.

Fast forward to now, the importance of personal brand never changed, but the world of getting dressed for work has evolved. Dai is here to empower women with tailored, elegant, and most importantly, comfortable clothing that moves at your speed. So you can live in the now.

Earn Your (Breton) Stripes

Transition seamlessly through the seasons with our Eco Luxe Essentials, now in a beautiful Black and Crimson Breton Stripe. Pair with your Dai wardrobe heroes or our latest Stand Tall Pant.

Dai

The Perfect Neutral

TIMELESS. TONAL. MINIMAL.

Meet our latest timeless tonal hue, Shiiake. The ideal balance of cool and warm that brings a hint of fresh, elegant minimalism to your wardrobe.

Available in our bestselling Trail Blazer™, Liberty Trouser, and our latest design, the Ace Skirt.

Go Bold, Trailblazer

BOLD. INTENSE. TRANSFORMATIVE.

Meet Prussian Blue, an accidental discovery in a Berlin alchemist laboratory in 170, this intense pigment transformed the course of art and fashion forever.

This limited edition colour is available in our bestselling feels-like-yoga styles: Trail Blazer™ and Liberty Trouser.

Easy, effortless elegance 24/7

NEW STYLES. YOU'RE INTO IT.

Because elegance never left. We know a thing or two about comfort, but it means nothing without elegance. That's why our latest styles are designed with timeless detailing and effortless wearability.

Dai

The Ultimate Capsule Wardrobe

For the Dai'namic Woman who works from anywhere and simply wants to bring the tailored comfort to the everyday.

After all, the new normal is comfy, and we're here for it. Whether you're still WFH or on the move, we designed clothes with feels-like-yoga comfor to move at your speed.

Dai

AN EVERYDAY, ESSENTIAL DRESS

Fashion meets function in our timeless-yet-modern, effortlessly versatile dress styles like the A-Line Sleeveless Dress, All Day Chambray Technical Shirt Dress, and the Happiness Is A Shirt Dress.

Dai