LONDON, UNITED KINGDOM, 22 SEPTEMBER, 2017 – Womenswear fashion brand Dai has partnered with Positive Luxury to promote a joint commitment to sustainability and positive impact. Dai is joining the Positive Luxury community as a Brand to Trust and has been awarded the interactive Butterfly Mark for multiple Positive Actions, verified by Positive Luxury, including:
- UN Global goals commitment
- Sustainable textile production
- Monitors toxic chemical use
- Forming an alliance with a charitable foundation
- Product take-back scheme
- Environmentally friendly packaging
Collaborative efforts will include integrating the interactive Butterfly Mark on Dai’s online e-commerce platform, incorporating Dai in Positive Luxury’s online platform and Brands to Trust index, featuring Dai in upcoming events and experiences with the Positive Luxury community, and sharing cross-communications on social platforms, blogs and newsletters.
“We are thrilled to join the Positive Luxury community and to be awarded the prestigious Butterfly Mark,” said Joanna Dai, founder and CEO of Dai. “Since launch, we’ve been advocating our core values on sustainability and social impact, and to be recognized for this by such a well-respected accreditation is a huge honor. We cannot wait to collaborate and promote our shared positive values with the increasingly eco-conscious consumer community.”
Diana Verde Nieto, Co-Founder and CEO of Positive Luxury, added: “We are thrilled to welcome Dai into Positive Luxury’s prestigious community of brands to trust. Dai has been awarded the Butterfly Mark for a commitment to sustainability making it a great example of positive living.”
Dai is a London-based womenswear fashion brand designing performance wear for professional women. Dai combines smart, technical fabrics with elegant tailoring and minimal design. Beyond innovative womenswear products, Dai advocates for sustainability and positive social impact that empowers women. Launched in July 2017, Dai sells online direct-to-consumer and ships globally. Learn more at https://daiwear.com/.
About Positive Luxury:
Positive Luxury is a platform for positive living, connecting consumers to a community of luxury lifestyle brands. Its interactive trust mark, The Butterfly Mark, is awarded to luxury brands who promote a positive sustainable and environmental framework across their brand. With the help of an experienced sustainability council and external institutional partners, Positive Luxury has designed a robust assessment process that evaluates luxury brands across the following five areas: social framework, environmental framework, philanthropy and innovation. Learn more at https://www.positiveluxury.com/.
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