The Dai’alogue

How to Machine Wash Your Dai Blazer

How to Machine Wash Your Dai Blazer

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Taking performance to the next level. You dreamed, we materialised it. Yup, your favourite Dai Blazer is machine washable. Foolproof Step 1 Have a small to moderately sized load with similar colored Dai items - if you can't close the door, you're not doing it right.    Foolproof Step 2 Switch the...

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Dai'namic Woman: Celia Pool

Dai'namic Woman: Celia Pool

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In every Dai’namic Woman post we feature, we interview high-performing, inspiring women not only in their 9-to-5 jobs but also in every aspect of their everyday lives. Today we're featuring Celia Pool, Co-Founder of DAME, the world's first reusable tampon applicator on a mission to stop plastic waste in feminine...

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Our Founder's Thoughts on Fashion Week

Our Founder's Thoughts on Fashion Week

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It's fashion week. This is our same bestselling suit look from Collections One, Two, Three, Four and Five.⁠⁠ We believe in timeless design that's impactful season after season. The majority of what we sell is ten core evergreen styles that are proven and tested by you, and constantly being improved. If...

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Welcome to Collection Four

Welcome to Collection Four

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A fresh new discovery this season where the brand takes off with a springing leap into an almost futuristic realm. Tied together with elements inspired by vintage Palm Spring summers, playful ultramodern vibes, and a surreal fluidity, our Dai women stand together, side by side, to share with you the power of the modern woman in all her character. 

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ECO-PRINT: Printing with 50% less water and 35% carbon

ECO-PRINT: Printing with 50% less water and 35% carbon

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Born of synergy and innovation in the manufacturing process between creative fabric design and ongoing printing research at our sustainable Italian mill, the ECO-PRINT black stripe is the ultimate sustainable yet chic option for our newest blouse designs. How is it sustainable? Comprised of 72% polyamide and 28% Lycra® elastane,...

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REVIVE: Made from Regenerated Yarns

REVIVE: Made from Regenerated Yarns

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With sustainability and innovation at the core of our brand, we continue to develop and integrate the latest eco textile technology and circular economy endeavours into styles you’ll love. As part of our newest Collection Four, we are proud to introduce our newest fabric regenerated from recycled resources. Meet REVIVE....

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Collection 4 Preview: The Power of the Modern Woman

Collection 4 Preview: The Power of the Modern Woman

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The Inspiration A fresh new discovery this season where we take off with a springing leap into an almost futuristic realm. Tied together with elements inspired by vintage Palm Spring summers, playful ultramodern vibes, and a surreal fluidity, our Dai women stand together, side by side, to share with you...

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Daialogue Conversations: International Women’s Day 2019

Daialogue Conversations: International Women’s Day 2019

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In celebration of this International Women’s Day, we featured six inspirational Dai’namic women in a short film focusing on this year’s theme, Balance for Better. To us at Dai, Balance for Better means gender equality and representation, an unceasing and necessary goal; the pursuit of work/life balance; but also, and importantly, balance within ourselves...

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Circularity: Introducing Eco Layer On Top

Circularity: Introducing Eco Layer On Top

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If you haven’t heard, fashion is incredibly polluting for our planet. (If you already know, pass go and jump to paragraph 2). Every second, the equivalent of one garbage truck of textiles is landfilled or burned, according to Make Fashion Circular (totaling $500 billion in clothing value lost per year lost due...

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From Finance to Fashion — DAI in Fox Business News

From Finance to Fashion — DAI in Fox Business News

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On 15 October 2018, our founder Joanna Dai visited the Fox Business News studios where she went on-air to share her journey to legendary business news anchor Maria Bartiromo on her morning show, “Mornings with Maria“. An inspirational female TV host, Bartiromo is credited as the first reporter to broadcast live...

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A Fashion Revolution: The Future of the Industry

A Fashion Revolution: The Future of the Industry

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On 18 September 2018, founder Joanna Dai joined Workspace Business Insight at China Works in Vauxhall to discuss “A Fashion Revolution: The Future of the Industry“. The in-depth panel discussion included fashion sustainability thought leaders Brooke Roberts-Islam, a fashion tech and sustainability expert, Dr. Kate Goldsworthy, co-director of the Centre for Circular Design...

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